Pulse of the Market

Malcolm Kaufman, a student of San Francisco´s residential real estate market, started writing Pulse of the Market© in 2001, shortly after entering the real estate business. His goal then, as now, is to share perspectives that will add value to clients, colleagues and anyone interested in the San Francisco residential market.

By sticking to a monthly publishing schedule (with interruptions for seasonal vacations), Kaufman forces himself to listen constantly to the marketplace for ideas that interest him and would be of value to his readers. Continued increasing readership confirms the value of these efforts.

PulseFactors.com has culled the best Pulses from more than 65 issues past issues for inclusion in the site. If an excerpt catches your fancy, click on it to read or print the entire Pulse.


Gosh, San Fransisco is So Expensive

September 2014

San Francisco, as a place to live, is expensive, right?

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The One More Thing Bank

August 2014

Beware the out-of-state, out-of-sync bank

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Do the Math

July 2014

Buyers paying 20% over List Price may not be crazy when you do the math.

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