Pulse of the Market

Malcolm Kaufman, a student of San Francisco´s residential real estate market, started writing Pulse of the Market© in 2001, shortly after entering the real estate business. His goal then, as now, is to share perspectives that will add value to clients, colleagues and anyone interested in the San Francisco residential market.

By sticking to a monthly publishing schedule (with interruptions for seasonal vacations), Kaufman forces himself to listen constantly to the marketplace for ideas that interest him and would be of value to his readers. Continued increasing readership confirms the value of these efforts.

PulseFactors.com has culled the best Pulses from more than 65 issues past issues for inclusion in the site. If an excerpt catches your fancy, click on it to read or print the entire Pulse.


Do the Math

July 2014

Buyers paying 20% over List Price may not be crazy when you do the math.

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List Price

June 2014

Setting a List Price: a conundrum for Sellers and issues for Buyers

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Top Ten List

May 2014

Soaring prices, congestion, Google buses, gentrification etc. are all signs of change and reinvention of San Francisco

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