Pulse of the Market

Malcolm Kaufman, a student of San Francisco´s residential real estate market, started writing Pulse of the Market© in 2001, shortly after entering the real estate business. His goal then, as now, is to share perspectives that will add value to clients, colleagues and anyone interested in the San Francisco residential market.

By sticking to a monthly publishing schedule (with interruptions for seasonal vacations), Kaufman forces himself to listen constantly to the marketplace for ideas that interest him and would be of value to his readers. Continued increasing readership confirms the value of these efforts.

PulseFactors.com has culled the best Pulses from more than 65 issues past issues for inclusion in the site. If an excerpt catches your fancy, click on it to read or print the entire Pulse.


Wait and See

September 2015

"Wait and See" is not a plan nor a strategy to win in this current market

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Go West Young Man/Woman

August 2015

Both Obama administration alums and Wall Street veterans are contributing to San Francisco's heady market

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July 2015

A few reasons why people are buying (or not) in this heady market.

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