Pulse of the Market

Malcolm Kaufman, a student of San Francisco´s residential real estate market, started writing Pulse of the Market© in 2001, shortly after entering the real estate business. His goal then, as now, is to share perspectives that will add value to clients, colleagues and anyone interested in the San Francisco residential market.

By sticking to a monthly publishing schedule (with interruptions for seasonal vacations), Kaufman forces himself to listen constantly to the marketplace for ideas that interest him and would be of value to his readers. Continued increasing readership confirms the value of these efforts.

PulseFactors.com has culled the best Pulses from more than 65 issues past issues for inclusion in the site. If an excerpt catches your fancy, click on it to read or print the entire Pulse.


Price and Terms

April 2014

In this highly competitive market, creative thinking by buyer and agent can win over competing offers.

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March 2014

A brief overview of the next three condominium developments, of size, in San Francisco

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What Can Be

February 2014

A case study of helping a seller maximize returns

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