Pulse of the Market Archive

 

Price and Terms

April 2014

In this highly competitive market, creative thinking by buyer and agent can win over competing offers.

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A-L-P

March 2014

A brief overview of the next three condominium developments, of size, in San Francisco

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What Can Be

February 2014

A case study of helping a seller maximize returns

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Welcome 2014

January 2014

A brief look at what's driving the San Francisco residential market and some thoughts on 2014.

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It Was a Good Year: It Was a Bad Year

December 2013

A brief look back at the 2013 residential market

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Comps

November 2013

Comps are limiting. Instead of just using comps, some original thinking maximizes a seller's proceeds.

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Just One More Thing

October 2013

The recent America's Cup was just a blip on the upward trajectory of residential housing.

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Bubble Smubble

September 2013

Questions of the day - Will San Francisco residential prices keep appreciating? Are we in a bubble?

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North versus South

August 2013

In just about 10 years, upper-end condominiums in a few south of Market Street neighborhoods have become more expensive than those on the northern side of the City.

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Transbay Terminal

July 2013

The Transbay Terminal is taking shape and will anchor the northern end of SOMA when completed in 2017.

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Five Things You May Want to Know

June 2013

A brief update on some factors affecting the current San Francisco residential market.

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How Long & How Much?

May 2013

Everyone seems to think that we are in a very hot market. The question is, how long will it last and how much will the appreciation be when all is said and done.

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Refi - Or Maybe Not

April 2013

With interest rates so low, it is a good time to refinance. In some situations, maybe not.

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Thoughts on San Francisco Parking

March 2013

There are a number of issues regarding the buying of a condominium with or without parking.

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Good for Sellers: Bad for Buyers

February 2013

2012 represented a dramatic up-leg in a new cycle for San Francisco residential prices.....More to come in the next five years.

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SOMA - The Second Coming

January 2013

During the 2000 - 2010 decade about 10,000 condominiums were constructed south of Market Street. What's next?

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Make Me Whole

December 2012

Some thoughts on why inventory has been so low throughout 2012.

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How 'bout those Giants!

November 2012

Using the American Dream metaphor to compare the winning Giants and San Francisco real estate

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Going Solar

October 2012

The benefits and basics of adding solar to your home

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Let's Wait - or Not

September 2012

Thoughts on buying and selling in this market.

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Downtown

August 2012

An update on San Francisco's next wave of major condominium developments

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Feeding Frenzy

June 2012

Why some buyers are paying 15% or more over list price.

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Cow Hollow

May 2012

Some interesting historical and architecture information on San Francisco's Cow Hollow

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New York has the Russians: We Have our Own

April 2012

A few Russian billionaires are driving New York's high-end real estate market. San Francisco's many tech companies are impacting all levels of the San Francisco market.

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Where's the Supply?

March 2012

Some thoughts on the dearth of supply and the future

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Have we hit bottom yet?

February 2012

The great recession is over, and San Francisco residential real estate is getting back to "normal."

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How was it for you?

January 2012

A recap of 2011 and some thoughts on 2012

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What will happen in 2012?

December 2011

Feel lost in the Market? We have no map.

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Single-family Homes versus Condos

November 2011

Though there are more single-family homes in San Francisco, their turnover rate is less than the turnover rate of condominiums. Some thoughts on the issue.

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The Pie is Smaller

October 2011

The San Francisco residential pie is smaller than it was just a few years ago.

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Investment? What a Quaint Idea!

September 2011

Making some sense of the market where "investment" and not "trade" is the operative word.

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Mission Bay: Great Opportunity - Tricky Market

July 2011

The new Madrone condominiums in Mission Bay represent a good opportunity, but buyers would be wise to engage knowledgable experts to navigate this tricky market.

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Behind the News

June 2011

Some comments on the many recent news stories about real estate.

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Commercial/Residential Symbiosis

May 2011

Tech demand is outstripping traditional core demand (lawyers, bankers, insurers, etc.). Tech is hiring; traditional is not. Residential is feeling the surge as well.

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Feel Good and Feel Bad

April 2011

While there is good news about San Francisco residential real estate, there is not so good news about real estate in many other parts of the country. Thus, feelings of good and bad.

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Aspen versus San Francisco

March 2011

Aspen may be the most expensive town in America, but San Francisco has everything Aspen has except the snow.

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Seven Sisters Update

February 2011

Here is a brief update on recent sales and values at the Seven Sisters condominiums south of Market St. in San Francisco.

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Pluses and Minuses

January 2011

Some thoughts to keep in mind for 2011

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Wealth and Power

December 2010

Some thoughts on creating wealth through residential ownership and where the real power lies.

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American Dreams

November 2010

The game of baseball is a metaphor for life, and often times, a metaphor for real estate.

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Improving the Neighborhood

October 2010

This Pulse looks are at some major developments underway that will have a postive impact on all San Francisco neighborhoods

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Fear Or Not

September 2010

Your choice: succumb to the media's fear mongers or engage reason, analysis and expertise.

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Summer Reading

August 2010

While the market continues to perplex, there are a couple of insightful articles that are worth reading.

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The Optimist

July 2010

There are some major improvements taking place south of Market that are having a postive impact on the adjoining neighborhoods.

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The Market Feels Squishy*!

June 2010

A description of a client's tug-of-war between doing what is financially smart versus dealing with a myriad of market unknowns.

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Unintended Consequences

May 2010

The Board of Supervisors killed a promising development to add to the City's housing stock. Some unintended consequences are likely to arise from its demise.

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Where Are We In The Cycle?

April 2010

A brief overview of San Francisco condominium prices - peak to trough and rebound.

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It's Not Complicated

March 2010

Here are some insights into what makes up HOA dues and why they vary so widely.

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Then and Now

February 2010

The San Francisco condominium building boom over the last 10 years has many similarities to what took place in the 1920s.

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Transbay Update

January 2010

The Transbay Transcit Center development is poised to move forward. Here's an update.

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2009 Wrap Factoids and Translations

December 2009

Here's a brief, sometimes whimsical, recap of 2009.

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The Seven Sisters of
San Francisco Condominiums

November 2009

The seven high-end condominiums in the City are hereby christened the Seven Sisters. But how did they earn that name? It has to do with amenities, location and PulseFactors’ proprietary analytics.

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It's About the Story

October 2009

While the majority on the sidelines think they are watching the real estate story play out, waiting for the game to change, thousands of others are writing their own stories.

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To Buy or Not to Buy: That is the Question

September 2009

There's no need to be in a state of paralysis when it comes to buying and selling decisions these days. It's more a matter of asking the right questions, evaluating the right information and thinking long term.

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Welcome to PulseFactors.com

July 2009

Looking for a condominium in and around SF's SOMA neighborhoods? You're in luck - PulseFactors.com is here to help you sort through the mounds of data out there.

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I Want a Deal!

June 2009

If buyers adhere to certain criteria for a good deal, then they don't need to worry about whether we are at the market bottom or need to be concerned about the latest news out of Washington and Wall Street.

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Aftershocks

May 2009

Though it will take time for the aftershocks to abate, demand/supply economics continue to prevail in San Francisco. Residential real estate here has been and will likely continue to be a profitable investment, but it is a long-term game.

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Amateur Psychologist

April 2009

Counteracting inertia in today's market requires more than just offering a low price; the buyer has to feel that he or she is involved in making the deal. It's human nature to want business to be personal and to want to feel acknowledged and in control.

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Buy Me!

March 2009

Only the most attractive and well-priced homes are selling these days. What does a buyer need to do to stand out in the market?

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Robin Red Breasts

February 2009

You can rely on the news or real estate pundits to decide when to buy or sell, but if you pay close attention, you may find optimistic signs in the market to help you make a decision that works with your situation.

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Waiting for Godot

January 2009

Waiting for the market to hit bottom before buying is a lot like waiting for the mythical Godot of No Exit to make an appearance. How will we know it when we see it if we don't know what we're looking for? And is this a smart way to approach it?

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Knock Knock

October 2008

Right now, the marketplace is full of fear and confusion, but in fact, Mr. Opportunity is knocking. Most sellers are in distress, so attractive deals are possible and probable if the buyer is educated about the market, property and location.

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9.0 Worldwide Earthquake! San Francisco Survives

September 2008

Despite the doom and gloom about the current financial crisis, there are a number of bright spots in the San Francisco market, and attractive deals are available for savvy buyers.

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How I Spent My Summer

August 2008

While most good mortgage brokers will do their best to service their borrowers, they are not as tightly in the loop as a trusted banker, who has a better chance of knowing what is about to happen because he or she is personally connected to the decision-making chain within the institution.

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Got the Picture?

June 2008

While San Francisco is not insulated from the rest of the US economy, its built-in economic shock absorbers are the envy of the rest of the US. But beware of market reports, as they can be misleading.

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Turning 60

May 2008

Because single-family homes will continue to appreciate faster than condominiums, the percent spread between these two categories will widen over time.

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Quality Wins Out

April 2008

Trying to time the market for possible short-term advantages is inconsistent with a focused strategy designed for the long haul. In the long-term, as with the stock market, quality will win out in SOMA.

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The View from Abroad

January 2008

Sovereign-wealth funds (foreign national governments) are buying big chunks of American financial institutions and real estate. Where does a foreign buyer go to get an overview and help in making sense of San Francisco’s real estate market? Nowhere, until now.

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New Girl in Town: The Millennium

November 2007

The Millennium is making a bold statement: this is where you want to be – for those who can afford it. The Millennium is the new girl in town, and for now, the most elegant.

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Transbay

September 2007

The new Transbay Center will have a major positive impact on real estate on the greater South of Market Street area and probably the entire City.

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The Subprime Fallout

July 2007

Though we have all read news stories about price declines in many cities throughout the country, average prices in San Francisco are up across the city. However, for us in San Francisco the subprime crisis means that well-qualified buyers will be required to provide more extensive documentation to support their financial capabilities, and they will be able to employ less leverage than in the past.

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SOMA Update and Guide

June 2007

The Above/Below the Line exercise (What amenities must I have in a property? What can I live without?) evolves over time for each buyer as he/she reviews the possibilities and becomes more educated about the opportunities and the competitive landscape. What is important is the awareness this creates which helps clarify the critical issues and the importance of each issue.

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The Private Jet of Living

May 2007

There are a total of only 296 hotel-brand condominiums out of 100,000+ units in the City, and these units are naturally more expensive than a straight condominium. Highly trained concierges, constant pampering, discounts at partner hotels and luxurious appointments come at a price, and because of the limited supply, they are hard to get.

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Mission Bay

March 2007

It seems that there is a different lifestyle being offered by the Radiance and other housing opportunities in the southern portion of Mission Bay. While the area is unfolding as less urban than the developments of South Beach, Rincon Hill and Transbay, it is still quite close to the financial district and boasts great weather.

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2006 and Beyond

January 2007

The sellers who won the game in 2006 were those who picked a professional agent who orchestrated a first rate marketing program, staged the property and made sure that the property was priced just below competitive product.

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Changing the World

November 2006

Some individuals and companies are not waiting to see what happens in the future. They are taking action, influencing the future, creating it and thus changing the world. Buying wisely, e.g. a property that has unique features, can mitigate concerns about future possible competition.

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The Art of Selling, Revisited: It's All About Love!

October 2006

Agents can’t control what their suitors falls in love with, but they can influence the decision. With few exceptions, people buy their homes on emotion, so sellers need to merchandise and price their properties effectively to help buyers feel positive about the decision.

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Being Big Has its Issues

September 2006

The bigger the building, the bigger the potential issues standing in the way of a profit when selling down the road. The competition is both within the building and within the neighborhood. Would-be buyers need to be aware of all the potential issues for a future sale when they are thinking about buying in a large building in SOMA.

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Lessons from New York

July 2006

It is absolutely imperative, whether it be New York, San Francisco or some other city, to gain more than a passing understanding of what the local landscape will be 5 to 7 years out – a time when today’s buyer just might be thinking of selling.

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Diamonds and Champagne

May 2006

We are not likely to see aggressive sales incentives bestowed by San Francisco developers across the board, but we will see such tactics employed on a select basis by developers with secondary product, i.e. product that is location-challenged, amenity-limited and/or priced too high.

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Buyer Motivations

April 2006

In real estate it is often said that “buyers are liars,” meaning they tell agents what they want only to end up buying something very different. Understanding and benefiting from the competitive landscape requires looking beyond the obvious and keying into the buyer’s emotional cues.

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Ritz-Carlton Fractional Ownership

March 2006

Buying a fraction in a condominium may be a wise choice for those who only plan to spend a few weeks in the city each year and need a pied a terre. Hotel-like amenities and special incentives sweeten the deal.

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